Everyone is telling you what to buy.
Few are helping you understand your skin.
Many people spend time and money trying different routines—without knowing what their skin actually needs.
The result: you spend more money while understanding your skin less.
Most skincare brands start with products.
We start with understanding your skin.
Before recommending ingredients or routines, we learn about your concerns,
goals, and skin profile—because better skin starts with understanding,
not guessing.
Your skin doesn’t need more products.
It needs the right plan.
Every skin is different. Instead of recommending what's trending, we begin by understanding your skin, concerns, and lifestyle. Every personalized serum is crafted to match what your skin actually needs.
Answer a few simple questions about your skin, lifestyle, and goals so we can understand what makes your skin unique.
We carefully analyze your responses to identify the ingredients and routine that best suit your skin profile.
Using science-backed ingredients, we create a personalized serum designed specifically for your skin concerns.
Receive your personalized serum and follow a simple routine created to help you achieve healthier-looking skin.
Free • Takes about 2 minutes
We don't start with ingredients. We start with understanding your skin. Every ingredient is selected based on your unique skin profile and concerns.
Oil-soluble exfoliation that penetrates pores to remove buildup and reduce breakouts.
Supports barrier health while helping improve skin tone and control excess oil.
Helps regulate sebum production while supporting a clearer, less shiny complexion.
Known for its calming properties and ability to support skin recovery.
Draws moisture into the skin to improve hydration and comfort.
Many brands recommend ingredients first. We believe understanding your skin comes first. That's why every recommendation is personalized before any ingredient is suggested.
Discover Your Skin ProfileQuestions about personalization, ingredients, delivery, or your skin? We've answered the most common ones below.
Your skin is unique—your environment, lifestyle, age, and even stress levels affect it. The Skin Quiz helps us understand your specific needs so we can formulate a serum that's truly tailored to you. We don't believe in one-size-fits-all; we believe in listening first.
Yes. Every Lush Evening serum is crafted fresh after you place your order, based entirely on your Skin Quiz responses. We don't keep pre-made inventory. Your serum is blended with precision, using ingredients selected for your unique skin profile.
We make your serum fresh to order. From the moment you complete your quiz, our team formulates, blends, and packages your personalized serum with care. We never compromise on quality for speed—and we believe great skin is worth the wait.
Our personalized serums address a wide range of concerns—hydration, dullness, fine lines, uneven tone, acne, redness, sensitivity, and loss of firmness. Because each formula is unique, we can target multiple concerns simultaneously based on your profile.
We use a curated palette of clinically-proven active ingredients—think hyaluronic acid, vitamin C, niacinamide, bakuchiol, peptides, ceramides, and soothing botanical extracts. Every ingredient is chosen for its efficacy and compatibility with your skin's unique needs.
Yes. Your serum is formulated for daily use—morning or evening, depending on your preference and the specific actives in your blend. We'll include personalized usage instructions with your order, and our support team is always here to guide you.
Skin renewal takes time. Many customers notice a visible improvement in texture and hydration within 2–4 weeks. For deeper concerns like pigmentation or firmness, we recommend 8–12 weeks of consistent use. Your skin's journey is personal, and we're with you every step.
Absolutely. Our formulations are designed with sensitivity in mind. We avoid harsh irritants and use soothing, barrier-supporting ingredients. The Skin Quiz also helps us identify any sensitivities you may have, so we can tailor your serum accordingly.
We begin crafting your serum shortly after you order. If you need to make a change, please contact us within 12 hours of placing your order. After that, your serum is already in production and we cannot modify it.
Never. Lush Evening is 100% cruelty-free. We do not test on animals at any stage of product development, and we partner only with suppliers who share our commitment to ethical, responsible beauty.
Because each serum is crafted exclusively for you, we cannot accept returns or offer refunds on personalized products. However, your satisfaction matters deeply to us. If you have any concerns, please reach out—we'll work with you to find a solution.
Store your serum in a cool, dry place away from direct sunlight. We recommend keeping it at room temperature (15–25°C). Avoid storing it in the bathroom where humidity and temperature fluctuate. Each bottle is designed to preserve the integrity of your personalized blend.
Yes. We always recommend wearing a broad-spectrum SPF 30+ daily, regardless of your serum. Sun protection is the single most effective way to preserve your skin's health and prevent premature aging. Your serum works best when paired with daily sun protection.
We don't assume what your skin needs—we listen first. Every serum is born from your unique Skin Quiz, freshly crafted after you order. We combine scientific precision with a calm, personalized approach. No assumptions. No mass production. Just skincare that truly understands you.
We're here for you. You can reach our support team via email at hello@lushevening.com or through the contact form on our website. We respond within 24 hours, Monday through Friday. For urgent matters, please mention "urgent" in your subject line.
We're here to help you understand your skin before you buy.
Contact UsWe don't assume what your skin needs—we listen first.
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hello@lushevening.com
+91 9007119312
Kolkata, West Bengal, India
